The best job FINFROCK ever lost ended up being the one that gave the company time to rethink how parking garages should be built. What followed was a decades-long transition from precast concrete subcontractor to a fully integrated design-build firm.

Chris Coghlan sits down with Bill Finfrock, president of FINFROCK, to discuss moving up the construction value chain — from manufacturing pieces of the building to taking responsibility for its design, engineering and construction. From his early days estimating projects, to FINFROCK developing and building its own hotel to prove a structural system the market hadn’t yet embraced, Bill breaks down how a company founded in 1945 transformed the way it delivers buildings. Bill also discusses the risk of leaving one business model before the next is guaranteed to work, why controlling more of the construction process can create better outcomes, and what it takes to bet your own resources on an idea the market hasn’t proven yet.